About me

I am a London based freelance web developer with a focus on custom WordPress development and deployment.

With over two decades of experience, I have honed my skills in various environments, from raw, bespoke PHP to Drupal, CakePHP, Laravel, and now, WordPress.

My expertise encompasses all facets of development, from front-end responsive UI builds to fully client-ready WordPress CMS. I can assist with hosting, DNS and domain management, and integration with third-party services from Google to Active Campaign and Hubspot to content feeds.

Custom theming

I craft fully responsive (Bootstrap), mobile-ready site front-ends from your designs and deploy them as custom WordPress themes. My goal is to deliver designs in simple, user-friendly, and reusable chunks.

Not only should designs be pixel-perfect and functional on every device, but they should also be scalable from a content perspective. This allows your client to further develop their site after going live, with minimal additional development.

Custom plugin development

I develop custom plugins to enhance the functionality of your WordPress site. Whether you need custom price tracking widgets, local ticket booking systems, or complex property tracking services using Google APIs, I can create solutions that address your specific needs.

3rd party integrations

From newsletter signup integration with Mailchimp to personalized communications via Active Campaign, or deploying large location-based datasets using Google's mapping APIs, I can build the system you require.

Feel free to get in touch to discuss your needs. I am confident that I can assemble a platform that delivers exceptional results for both your users and your back office staff.

Get in touch

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Super Deluxe Edition

In 2015 Paul Sinclair contacted me about his music blog and said he was interested in "developing a bespoke price comparison tool driven by API feeds from Amazon and other music retailers that would be presented to visitors at the end of box set reviews or news stories".

The system now tracks prices on over 6000 products on more than 12000 widgets, spread across the site, updated 24 hours a day and displayed in whatever currency the user prefers.

And each time a user clicks on a product link and subsequently makes a purchase, the blog earns a commission.

Simplicity

I built Paul a system for adding simple shortcodes to posts, with as little as a single Amazon ASIN product code, that generated a price tracking widget for users anywhere on a post showing the latest product prices across multiple sellers across the globe.

Shortcodes

All Paul has to drop into a post is something as simple as: [do_ptp_compare codes="amazon:B09X69XN7"] The rest is managed entirely automatically from there - prices begin to be tracked, widgets are generated on the fly and returned to the site for display, and all links to external stores created and tracked without further intervention from Paul.